ROYAL BEAUTY TURNS ONE WITH CONSUMER AWARD

By Tlalane Dlamini

Royal Beauty is celebrating its first anniversary on a high note after being named the Consumers’ Favourite Self Care and Beauty Brand at the Eswatini Consumers’ Choice Awards 2026.

The achievement comes just 12 months after the proudly Made in Eswatini brand entered the market, marking a significant milestone for its parent company, Royal Tirta Ayu.

In its first year, Royal Beauty has built a strong presence among local consumers, with its products gaining visibility on shelves and social media while developing a growing customer base.

MADE IN ESWATINI

At the heart of Royal Beauty’s story is its Made in Eswatini identity.

The brand represents local enterprise, talent and production, demonstrating the potential of Emaswati businesses to create self care and beauty products that can compete in the market.

Being recognised through a consumer-voted award makes the achievement particularly significant, as the honour reflects the confidence and support of the customers who use and recommend the products.

QUALITY YOU CAN TRUST

Royal Beauty’s growth has been driven not only by visibility but also by its focus on quality.

The brand’s tagline, “Quality You Can Trust,” reflects its commitment to delivering products that meet the expectations of its customers.

Royal Beauty forms part of the Royal Tirta Ayu portfolio, which also includes Royal Tea, extending the company’s presence into the broader consumer market.

A MILESTONE SHARED WITH CUSTOMERS

Marketing Lead Temangweni Zwane said the milestone represents more than an anniversary, describing it as a testament to the trust customers have placed in a proudly Eswatini brand.

“This first year of Royal Beauty is a powerful reflection of what is possible when quality, innovation and a strong belief in our own capabilities come together. Being recognised as the Consumers’ Favourite Self Care & Beauty Brand is an incredible honour because this award comes directly from the people we serve. Our customers have believed in Royal Beauty, supported us and made this journey possible. We are incredibly proud to be a Made in Eswatini brand, and we are only getting started. This is not just a celebration of one year, but the beginning of a much bigger journey to build a brand that Emaswati can be proud to call their own. We thank our customers for choosing us, trusting us and growing with us. The future of Royal Beauty is bright, and we are ready for what comes next.”

LOOKING AHEAD

As Royal Beauty marks its first year, the consumer award provides a significant milestone for a young Eswatini brand that is building its identity around quality, local production and customer trust.

The recognition also comes at a time when locally produced brands continue to play an important role in strengthening Eswatini’s consumer and manufacturing landscape.

For Royal Beauty, the first year has laid the foundation. With an award now added to its growing list of milestones, the brand is looking ahead to a bigger future while remaining rooted in its Made in Eswatini identity.

Royal Beauty is one year in, but by its own account, this is only the beginning.