STANDARD BANK ESWATINI REWARDS 10 CUSTOMERS IN FIRST DRAW

By Tlalane Dlamini

MBABANE – Standard Bank Eswatini has rewarded 10 customers with prizes worth a combined E34 000 in the first prize presentation of its Tsenga, Tfumela and Swipe-A transactional campaign.

The winners received their prizes during a presentation held today, with six customers each walking away with E5 000 cash prizes, while two received E1 000 fuel vouchers and another two won E1 000 grocery vouchers.

The campaign forms part of Standard Bank Eswatini’s Phokophela Sinawe campaign and is designed to reward customers for their everyday banking activities while strengthening the relationship between the bank and its customers.

Rewarding Everyday Banking

Speaking during the prize presentation, Standard Bank Eswatini Head of Private Banking Olive Healy-Simelane said the campaign was built around customers’ everyday banking activities.

She said the initiative aims to make everyday banking more rewarding by giving customers opportunities to win simply by using Standard Bank products and services as they normally would.

“The campaign is about more than simply giving away prizes. It is about strengthening the relationship we have with our customers and showing appreciation for the role Standard Bank plays in their everyday lives,” Healy-Simelane said.

How the Campaign Works

Under the campaign, customers earn points through qualifying everyday transactions:

Tsenga (Buy): 1 point for qualifying purchases.
Tfumela (Send): 1 point for sending money.
Swipe-A: 2 points for card swipes.

Customers can also earn an additional 10 bonus points when they take up selected solutions, including bundled pricing accounts, savings accounts, digital loans, rates payments and Flexi Funeral Cover.

No registration is required, as every qualifying transaction automatically earns entries into the campaign’s weekly, monthly and grand prize draws.

Encouraging Customer Participation

Healy-Simelane said customer participation has already produced encouraging results, with one of the day’s winners earning 516 points from 239 transactions in July alone.

The bank is also recording increased use of its sponsored USSD platform, with more than 40% of airtime, water and electricity purchases now made through the channel, alongside increased card usage both online and in-store.

A Promise to emaSwati

Standard Bank Marketing and Brand Professional Lethukuthula Ndwandwe said the campaign was introduced to reward the everyday financial decisions customers make as they work towards their goals.

Ndwandwe said everyday banking goes beyond paying, buying or sending money, as these transactions help keep families connected, businesses trading and ambitions alive.

“Growth has never belonged to one person only. Growth grows when hope is shared. When opportunities are created. When businesses thrive. When families remain connected. When one person’s progress inspires another person to keep going,” Ndwandwe said.

He said the campaign reflects Standard Bank’s commitment to supporting customers on their growth journeys and recognising the progress made through their everyday financial choices.